TOI Kerala launched Malayalee Morning Anthem titled Suprabathakali

Times of India – TOI Kerala launched Malayalee Morning anthem titled Suprabathakali. Alternative Malayalam Rock band AVIAL from Trivandrum, Kerala recently launched to welcome Times Of India in Kerala with their new “Malayalish Rock (Malayalam + English)”. Also, this is the first full-length Folk Rock song in ‘Malayalish’ which was also premiered on Radio Mirchi on 1st February 2012.

The brand new Malayalee anthem  Suprabathakali  is also available for “Free Download” on the bands Official Website.

Boredom is quite sluggish to experience but intriguing to watch and that is the engagement point of this commercial. The soundtrack recorded to accentuate boredom, to liven up the competitive spirit of the modern malayalee every morning and if you get the words, its even more fascinating.”

Suprabathakali was directed by Senthil Kumar, National Creative Director: JWT India. Other video credits includes Writer, director : Senthil Kumar, national creative director, JWT India

Director of photography: Anil, Vijay and Team

Editors: Kaushik, Kevin

Shoot producer: Sabinose Paul

Post production: Tessarac Films

Post producer: Harsha Shankar

Project consultants: Manoj Pillai, Karthik Ramachandran